Here is all you need to build your bullet points:
Here’s the specific framework for how you should build your bullet points:
- Start your bullet point with a strong Action Verb that describes and shows your soft skill (e.g., Created, Managed, Spearheaded, etc).
- Briefly describe the task.
- Quantify your impact using numbers and metrics. Did your achievement save time for your company? Increase revenue? While you might not be able to do this for every bullet point, do it where you can.
Here’s the checklist to make sure your bullet points are well built:
- Don’t use fillers (e.g., ‘various’, ‘multiple’). Instead, use numbers specifically (e.g., Don’t say you ‘implemented various features’. Instead, say you ‘implemented 10+ features’).
- Accomplishments, not responsibilities: your bullet points should always tell the recruiter or hiring manager what you accomplished, not what you do daily. If you start your bullet point with ‘Responsible for’ or a weak verb like ‘Assisted’, you’re likely writing about your responsibilities, not your accomplishments. Similarly, if you use the present tense, there’s a pretty good chance you’ve just listed a responsibility – it’s hard for something you have accomplished to be written in the present tense (e.g., use ‘Managed’, not ‘Managing’).
- Remove personal pronouns (e.g., I, my, their). It is understood that your resume is written about you and your experiences, and personal pronouns take up space and increase wordiness.
- 1-2 lines long. Short, succinct bullet points are key to your resume’s readability. Blobs of text, bullets, or paragraphs three lines or longer will likely not be read.
​Now that you understand how to create a bullet point, click on the following tabs to create your own!
Choose an action verb below to start your bullet point. To find the right action verb, select a skill you want to highlight with your experience:
STRONG ACCOMPLISHMENT-DRIVEN
| Accelerated | Effected | Innovated | Reduced |
| Achieved | Eliminated | Introduced | Resolved |
| Attained | Expanded | Invented | Revitalized |
| Completed | Expedited | Launched | Spearheaded |
| Conceived | Founded | Mastered | Strengthened |
| Convinced | Improved | Overcame | Transformed |
| Discovered | Increased | Overhauled | Upgraded |
| Doubled | Initiated | Pioneered | Tripled |
COMMUNICATION
| Addressed | Demonstrated | Instructed | Promoted |
| Advised | Directed | Lectured | Proposed |
| Arranged | Drafted | Led | Publicized |
| Authored | Enlisted | Liased | Recommended |
| Co-authored | Facilitated | Mediated | Reconciled |
| Co-ordinated | Formulated | Moderated | Recruited |
| Communicated | Guided | Motivated | Resolved |
| Corresponded | Influenced | Negotiated | Taught |
| Counselled | Interpreted | Persuaded | Trained |
| Developed | Interviewed | Presented | Translated |
ENTREPRENEURIAL
| Composed | Established | Introduced | Planned |
| Conceived | Founded | Launched | Prepared |
| Created | Generated | Led | Produced |
| Designed | Implemented | Opened | Promoted |
| Developed | Initiated | Originated | Started |
| Devised | Instituted | Pioneered | Released |
LEADERSHIP, MENTORSHIP AND TEACHING
| Advised | Trained | Clarified | Moderated |
| Coached | Mentored | Counseled | Verified |
| Conducted | Spearheaded | Diagnosed | Adapted |
| Directed | Authored | Educated | Coordinated |
| Guided | Accelerated | Facilitated | Developed |
| Demonstrated | Achieved | Familiarized | Enabled |
| Illustrated | Allocated | Motivated | Encouraged |
| Led | Completed | Participated | Evaluated |
| Managed | Awarded | Provided | Explained |
| Organized | Persuaded | Referred | Informed |
| Performed | Revamped | Rehabilitated | Instructed |
| Presented | Influenced | Reinforced | Lectured |
| Taught | Assessed | Represented | Stimulated |
RESEARCH AND ANALYSIS
| Analyzed | Forecasted | Interpreted | Extracted |
| Assessed | Identified | Verified | Inspected |
| Classified | Interviewed | Uncovered | Inspired |
| Collated | Investigated | Clarified | Organized |
| Defined | Researched | Collected | Reviewed |
| Devised | Tested | Critiqued | Summarized |
| Established | Traced | Diagnosed | Surveyed |
| Evaluated | Designed | Examined | Systemized |
PROBLEM SOLVING
| Arranged | Improved | Processed | Revised |
| Budgeted | Investigated | Produced | Scheduled |
| Composed | Itemized | Redesigned | Simplified |
| Conceived | Modernized | Reduced | Solved |
| Conducted | Operated | Refined | Streamlined |
| Controlled | Organized | Researched | Transformed |
| Co-ordinated | Planned | Resolved | Examined |
| Eliminated | Prepared | Reviewed | Revamped |
PROCESS IMPROVEMENT, CONSULTING AND OPERATIONS
| Combined | Eliminated | Reduced | Solved |
| Consolidated | Expanded | Refined | Streamlined |
| Converted | Improved | Reorganized | Strengthened |
| Cut | Increased | Resolved | Transformed |
| Decreased | Innovated | Restructured | Trimmed |
| Developed | Minimised | Revised | Unified |
| Devised | Modernized | Saved | Widened |
| Doubled | Recommended | Serviced | Broadened |
| Tripled | Redesigned | Simplified | Revamped |
FINANCIAL
| Administered | Audited | Computed | Projected |
| Allocated | Balanced | Developed | Researched |
| Analyzed | Budgeted | Managed | Restructured |
| Appraised | Calculated | Planned | Modelled |
DESIGN AND CREATIVE
| Acted | Directed | Integrated | Set up |
| Conceptualized | Redesigned | Performed | Shaped |
| Created | Established | Planned | Streamlined |
| Customized | Fashioned | Proved | Structured |
| Designed | Illustrated | Revised | Tabulated |
| Developed | Instituted | Revitalized | Validated |
CLERICAL OR DETAIL-ORIENTED
| Approved | Dispatched | Monitored | Purchased |
| Arranged | Executed | Operated | Recorded |
| Catalogued | Filed | Ordered | Retrieved |
| Classified | Generated | Organized | Screened |
| Collected | Implemented | Prepared | Specified |
| Compiled | Inspected | Processed | Systematized |
Add numbers (metrics or results) in your bullet point for being accomplishment-oriented:
People supervised (#)
e.g., supervised and trained 3 interns
People hired / interviewed (#)
e.g., hired 5 senior software engineers
Reduced costs ($)
e.g., resulting in $75k in cost savings
Records processed (#)
e.g., successfully processed 800+ database records
Managed budget ($)
e.g., managed $50,000 departmental budget
Projects completed (#)
e.g., evaluated 50+ investment opportunities
Features and bug fixes (#)
e.g., prioritized and resolved 45+ new features and bug fixes
Reports published (#)
e.g., involved in drafting 15+ Confidential Memorandums
Money saved ($)
e.g., highlighting $4-6MM potential savings opportunities
Tables served (#)
e.g., served 25+ tables of average 4 customers within 1 hour
Employees level
e.g., developed materials presented by C-level executives
Award received
e.g., received Recognition Award for automating booking system
Revenue generated ($)
e.g., grew revenue from $1M to $2.5M in one year
Project duration (#)
e.g., implement online marketplace within 6 months
Sales lift (%)
e.g., resulting in 30% increase in online orders
Reduced costs ($)
e.g., resulting in $75k in cost savings
Reduced costs ($)
e.g., resulting in $75k in cost savings
Reduced costs ($)
e.g., resulting in $75k in cost savings
Used by (#)
e.g., implement a system used by 300+ employees global
Saved time (%)
e.g., achieving an 80% reduction in the preparation time
Improved productivity (%)
e.g., that increased productivity by 25% on critical equipment
Percent of target (%)
e.g., exceeded target by 150%
Reduced time (%)
e.g., reduced run time performance by 50%
Blog posts written (#)
e.g., wrote 15 blog posts within 2 months
Customer acquisitions (%)
e.g., increased customer acquisitions by 20%
Locations managed (#)
e.g., managed a cross-functional team in 3 locations
Cost per acquisition (%)
e.g., decreased cost per acquisition by 50%
Signup drop-offs (%)
e.g., reduced signup drop-offs from 65% to 15%
Profit generated ($)
e.g., generated annual profits of $10+ million
Content generation (%)
e.g., boosted content generation by 15%
Readership / Audience size (#)
e.g., launched a newsletter reaching 12k+ students
Increased user-engagement (%)
e.g., increased user-engagement by 40%
Attendance rate (#)
e.g., leading to 4x more participation
Reduced complaints (%)
e.g., reduced customer support calls by 45%
Increased throughput (%)
e.g., resulting in 10% throughput increase
Response time (#)
e.g., reducing in response time from 1s to 600ms
Deal value ($)
e.g., conducted private equity due diligence in $400M portfolio
Reduced complexity (#)
e.g., reduced algo complexity from O(n2) to O(n log n)
Selected out of (#)
e.g., the member in a cohort of 45 Analysts to be fast-tracked
Website hits (#)
e.g., resulting in $75k in cost savings
Increased conversion rate (%)
e.g., resulted in a 7.5% increase in conversions
Click through rates (%)
e.g., increasing graphics usage by 50%
Data size (#)
e.g., developed algorithms to watermark 5MM+ images
Lines of code (#)
e.g., contributed 100+ commits (~9K lines of code) to USponsor
Survey responses (#)
e.g., analyzed 1,500+ responses to a consumer survey
Server requests (#)
e.g., resulting in the storage of 2+ petabytes of data
Customer retention rate (%)
e.g., decreased uninstallation rate by 40%
Release cycle length (#)
e.g., educed the average product delivery time from 10 to 4 days
Number of attendees (#)
e.g., facilitated a 3-day workshop for 15 senior executives
Industry benchmark (%)
e.g., outperformed the Bloomberg sector benchmark by 7% in 2014
Social reach (#)
e.g., reached over 18k followers across all social media platforms
Net promoter score (#)
e.g., improving net promoter score by 30 points in pilot teams
See below tons of sample bullet points. To find the sample bullet points that best fit you, select your job type/industry:
GENERAL
- Promoted within 12 months due to strong performance and organizational impact – ahead of schedule by 12 months
- Developed web scraping program in Python to help the firm download public data, including over 10,000 company descriptions and stock quotes, enriching internal data and increasing research efficiency by over 50%
- Managed business relationships with 10 clients, including Volkswagen, Deutsche Bank and McDonalds and presented marketing strategies to senior management to drive ROI and re-engineer sales operations, generating $2MM+ in annual revenue
- Launched Miami office with lead Director and recruited and managed new team of 10 employees. Grew office revenue by 200% in first nine months (representing 20% of company revenue)
- Earned expedited promotion to Senior Analyst after one year as Analyst (earned by less than 1% of cohort)
- Founded ReferRoom to organize social events for 500 young professionals, and grew it to $20k/year revenue and $8k/year profit
- Spearheaded development and implementation of new employee corporate social responsibility program, leading to 4x more participation
- Reduced cost per hire by 35% by implementing new employee referral program
- Developed and executed customer referral program, leading to 50% increase in referral business and $2MM of incremental revenue
- Received Recognition Award for automating booking system, reducing required man-hours by 75%; promoted 6 months ahead of schedule
- Organized 3-day big data conference with 150+ attendees; curated agenda, promoted event, secured attendance, coordinated event logistics, and liaised with speakers and sponsors; generated $45K revenue
- Managed international stakeholders in India, United Kingdom and Hong Kong by hosting daily standups and coordinating weekly status reports
- Created a performance reporting template, achieving an 80% reduction in the preparation time of standard client materials
- Managed team of four analysts to prepare training and proposal materials for strategic development of relationship with client
- Managed a cross-functional team of 10 in 3 locations (London, Mumbai and New York), ranging from entry-level to Ph.D. analysts, and closely collaborated with business development, data analysis, operations and marketing teams
- Handpicked by global head of operations from among 50+ senior associates to lead first-ever strategic alliance project with Company in Hong Kong
- Led training and peer-mentoring programs for the incoming class of 25 analysts in 2012; developed and maintained training program to reduce on-boarding time for new hires by 50%
- Led 2 business analysts to automate repetitive process flows using Excel Macros / VBA and reduce analysis time by 10+ hours per week
- Managed and mentored 6 graduate analysts; aided in development leading to highest performance ratings
- Streamlined internal approval process for transactions by standardizing approval forms, decreasing approval time by 12 hours
- Hired and trained team of six employees with two direct reports; promoted 6 months ahead of schedule
- Conducted final round interviews for 30+ analyst candidates; collaborated with senior executives on hiring decisions
- Coached 30 summer interns and launched a mentorship program for new joiners in the Berlin office
- Promoted to Associate Consultant in 2 years (1 year in advance); the only member in a cohort of 45 Analysts to be fast-tracked
- Analyzed company’s 24-month sales results to develop five-year monthly projections by revenue and customer type
- Organized and advertised quarterly networking events with 500+ participants in six cities across California
- Developed new management dashboard to evaluate individual team performance by revenue segment
- Led team of 15 internal resources and collaborated cross-functionally with Legal, Finance, Product, Marketing and Senior Management to meet customers’ requests and long-term interests
- Ranked top of the class and offered early promotion to Senior Analyst after two years
- Negotiated the purchase of a $2.5MM enterprise SaaS contract, reducing the original price by 35%
- Supervised and trained 3 interns, who were each awarded a job offer
- Surpassed annual revenue target by 25-35% for 3 consecutive years
- Established new training curriculum and conducted trainings; new training procedures reduced overall costs by 50%
- Selected, interviewed and recommended analyst candidates as the only analyst on the recruiting team
INVESTING BANKING
- Created a DCF valuation model to analyze a potential IPO of a major technology startup in New York
- Delivered product solutions to institutional and corporate clients; grew customer base by +25% in Europe
- Built complete investment pitch books for 4 deals at advanced stages and liaised with 12 prospective international co-investors
- Created and maintained models for M&A plans, Discounted Cash Flow Analysis, Product SVA Analysis, Credit Risk Assessment Models, and Common Stock Liquidity Comparisons
- Evaluated acquisition opportunities for a German reinsurer. Performed accretion and dilution analyses, conducted market research to gauge the viability and long term prospects of target’s businesses
- Led a group of 5 analysts to evaluate a solar loan deal and create a client-facing, solar industry overview pitch book
- Evaluated Microsoft’s acquisition of LinkedIn for ~$26bn; built supporting discounted cash flow, equity comparable, and acquisition comparable analyses, and presented fairness opinion pitch book to senior management
- Produced comprehensive pitch decks, used for internal research and external marketing, on 1) an Indian real estate investment with a $4.5B market cap and 2) telecommunications in emerging markets
- Performed DCF analysis to evaluate offers for company’s sell-side process; qualitative offer comparison and quantitative model outputs were shared directly with client’s senior management team
- Prepared a 100 page pitch book summarizing findings and presented analysis to managing directors
- Performed financial analysis to evaluate public and private financing alternatives to strengthen client’s balance sheet
- Developed a sell-side ideas pitch book of acquisition targets for a ~$650MM bedding company
- Developed a road show presentation to assist a major South African bank in issuing $650 million for a rights issue
- Focused on sell-side M&A advisory; closed five deals with TEV of $1.1B as lead Analyst on deal teams
- Built full merger model to evaluate pro forma business performance; recommended optimal deal structure by analyzing credit impact of various financing scenarios.
TRADING
- Analyzed industry trends in the automobile sector and presented long and short equity investment ideas for 12 large-cap stocks that outperformed the Bloomberg sector benchmark by 7% in 2014
- Developed web scraping program in Python to help the firm download public data, including over 10,000 company descriptions and stock quotes, enriching internal data and increasing research efficiency by over 50%
- Delivered product solutions to institutional and corporate clients; grew customer base by +25% in Europe
- Formulated implementation plans for transactions in collaboration with senior members of trading, sales, compliance and legal teams; generated annual profits of $10+ million
- Created Monte Carlo simulation using Pandas (Python) to generate 30,000 sample portfolios with 8+ constraints
- Pitched 25+ stocks to the investment team and portfolio managers, resulting in the addition of 6 stocks to the firm’s portfolio with investment returns of more than 15% in 12 months
- Collaborated with fundamental long/short portfolio managers and analysts to evaluate the predictive power of unique data sources for single stock selection
- Developed strategies to trade and manage risk on the trading book comprising 30+ indices; 2016 P&L: $8M
- Managed South American markets trading books on repo, swaps, futures, forwards and options with a team annual P&L of $50MM outperforming P&L target by +18% on average during 4 consecutive years
- Generated Excel models which produced risk-weighted composite valuation scores of country and sectors based on quantitative signals
INVESTMENT MANAGEMENT
- Analyzed industry trends in the automobile sector and presented long and short equity investment ideas for 12 large-cap stocks that outperformed the Bloomberg sector benchmark by 7% in 2014
- Developed web scraping program in Python to help the firm download public data, including over 10,000 company descriptions and stock quotes, enriching internal data and increasing research efficiency by over 50%
- Earned expedited promotion to Senior Analyst after one year as Analyst (earned by less than 1% of cohort)
- Developed the firm wide investment recommendation list by analyzing equity and fixed income managed accounts and mutual fund strategies, resulting in an average alpha of 1.25 across 75+ products in 2015
- Delivered product solutions to institutional and corporate clients; grew customer base by +25% in Europe
- Created a performance reporting template, achieving an 80% reduction in the preparation time of standard client materials
- Created Monte Carlo simulation using Pandas (Python) to generate 30,000 sample portfolios with 8+ constraints
- Pitched 25+ stocks to the investment team and portfolio managers, resulting in the addition of 6 stocks to the firm’s portfolio with investment returns of more than 15% in 12 months
- Analyzed 50+ companies to identify potential investments, built valuation models, and visited 90+ members of senior management in Germany, Nigeria, Indonesia and Singapore to evaluate companies’ growth outlook
- Collaborated with fundamental long/short portfolio managers and analysts to evaluate the predictive power of unique data sources for single stock selection
- Produced comprehensive pitch decks, used for internal research and external marketing, on 1) an Indian real estate investment with a $4.5B market cap and 2) telecommunications in emerging markets
- Coordinated execution of LBO in foodservice sector in South Africa, the PE fund’s largest investment; led a team of four analysts; negotiated bank financing and developed hedging strategy
- Identified risks and underperformance in client portfolios and developed tailored asset allocations for underperforming portfolios
- Evaluated portfolio performance and identified ways to increase revenues and EBITDA across firm’s portfolio
- Developed customized financial valuation systems using DCF, FCF and RIV valuation methods
- Increased institutional investor base by 30%; increased sell-side equity research coverage by 50%
- Prepared management reports and financial analyses for 15 Board of Directors meetings
- Generated Excel models which produced risk-weighted composite valuation scores of country and sectors based on quantitative signals
- Led preparation for annual investor meeting with firm’s partners; developed materials presented by C-level leadership
RESEARCH (INVESTMENT)
- Analyzed industry trends in the automobile sector and presented long and short equity investment ideas for 12 large-cap stocks that outperformed the Bloomberg sector benchmark by 7% in 2014
- Developed the firm wide investment recommendation list by analyzing equity and fixed income managed accounts and mutual fund strategies, resulting in an average alpha of 1.25 across 75+ products in 2015
- Created Monte Carlo simulation using Pandas (Python) to generate 30,000 sample portfolios with 8+ constraints
- Pitched 25+ stocks to the investment team and portfolio managers, resulting in the addition of 6 stocks to the firm’s portfolio with investment returns of more than 15% in 12 months
- Analyzed 50+ companies to identify potential investments, built valuation models, and visited 90+ members of senior management in Germany, Nigeria, Indonesia and Singapore to evaluate companies’ growth outlook
- Produced comprehensive pitch decks, used for internal research and external marketing, on 1) an Indian real estate investment with a $4.5B market cap and 2) telecommunications in emerging markets
- Developed strategies to trade and manage risk on the trading book comprising 30+ indices; 2016 P&L: $8M
- Analyzed fundamental growth drivers via top-down (macro/sector trends, competition) and bottom-up (growth strategy, revenue forecast, cost allocation) approaches, and analysis of senior management and shareholding structure.
- Identified risks and underperformance in client portfolios and developed tailored asset allocations for underperforming portfolios
- Evaluated portfolio performance and identified ways to increase revenues and EBITDA across firm’s portfolio
- Generated Excel models which produced risk-weighted composite valuation scores of country and sectors based on quantitative signals
- Led preparation for annual investor meeting with firm’s partners; developed materials presented by C-level leadership
PRIVATE EQUITY
- Conducted private equity due diligence in $400M portfolio. Performed strategic and analytical valuation of assets based on interviews with experts and created extensive models of the industries; persuaded client to move forward with acquisition
- Conducted the due diligence of three retailers for a private equity investor with potential EBITDA impact of $200MM+ by 2020; developed customer acquisition strategy across channels
- Built complete investment pitch books for 4 deals at advanced stages and liaised with 12 prospective international co-investors
- Analyzed 50+ companies to identify potential investments, built valuation models, and visited 90+ members of senior management in Germany, Nigeria, Indonesia and Singapore to evaluate companies’ growth outlook
- Conducted sector research in TMT space through expert interviews, market reports, and engagement with external advisors; created sector map of big data analytics space; prepared recommendations on attractiveness and feasibility on 6+ prospects
- Performed industry, business, and financial due diligence for 20+ potential targets across software and consumer sectors
- Optimized production line, resulting in 10% throughput increase and standardized processes in bulk production
- Coordinated execution of LBO in foodservice sector in South Africa, the PE fund’s largest investment; led a team of four analysts; negotiated bank financing and developed hedging strategy
- Analyzed private equity firm’s historical track record, evaluated performance against public indexes, and validated claims with investors and CEOs, resulting in commitments in excess of $300MM
- Assessed capacity risks and developed an operating cost model of a $100MM supplier for a private equity client, highlighting $4-6MM potential savings opportunities
- Prepared a 100 page pitch book summarizing findings and presented analysis to managing directors
- Evaluated strategies and synergies surrounding potential acquisition targets for a major car manufacturer
- Evaluated and executed LBOs, add-on acquisitions, refinancing, and exits with a combined value of $1.5B
- Evaluated 50+ investment opportunities and supported portfolio company management teams in high growth technology companies
- Assessed 25 investment opportunities and presented conclusions to senior members of the investment team, resulting in the submission of 5 first round bids
- Analysed strategic alternatives and prepared offering memorandum for a portfolio company in consideration of near-term exit
- Developed DCF, LBO, distressed debt and operating models to analyse profitability of investment opportunities and monitor performance of portfolio companies and assets
- Led preparation for annual investor meeting with firm’s partners; developed materials presented by C-level leadership
MARKETING & GROWTH
- Analyzed data from 25000 monthly active users and used outputs to guide marketing and product strategies; increased average app engagement time by 2x, decrease drop off rate by 30%, and increased shares on social media by 3x over 6 months
- Analyzed global opportunities for the company’s different membership tiers; designed and introduced a new membership tier which is projected to generate 300k new users in its first year
- Created and implemented Google AdWords strategy; increased customer acquisitions by 20% and decreased cost per acquisition by 50%
- Reduced signup drop-offs from 65% to 15%, increased user-engagement by 40%, and boosted content generation by 15%, through a combination of user interviews and A/B-testing-driven product flow optimization
- Analyzed brand’s pricing, advertising and distribution data and identified seasonal trends and white space by integrating consumer insights; recommended strategic changes in portfolio and marketing plan to C-suite executives, reversing sales slump (+6.5%)
- Analyzed $800K of monthly marketing spend data to optimize audience, creative and copy of campaigns; increased conversion by 12% MoM and decreased cost per acquisition by 35%
- Accelerated goal to increase digital sales by improving e-commerce experience on existing website and adding new storefronts on Amazon and eBay; analyzed consumer data to ensure accurate targeting by segment; resulting in 300% increase in online orders in the following year
- Created content and copy for social media channels (Twitter, Facebook and Instagram) and email newsletter; assessed customer response to create targeted messaging and inform future content; social media following grew 125%+ organically
- Overhauled the company’s website by increasing graphics usage by 50% and mobile responsiveness by 100%; generated 70% more leads via email capture forms, reduced bounce rate by 20%
- Optimized budget allocation of the increased marketing spend of $10MM across 5 cities
- Generated 12,000 unique users, 30,000 page views, and 2000+ newsletter signups in 3 weeks by successfully leveraging social media advertising (Facebook and Instagram)
- Established brand strategy and marketing campaign, utilizing social media, guest blogging, and affiliates to grow awareness and build brand loyalty; currently have over 18k followers across all social media platforms (as of 10/2016)
- Reduced new user acquisition costs by 20% through implementing social sharing features and streamlining user adoption; shortened development cycles by 25% and increased release date accuracy by 20%
- Led team of six to define target consumer and go-to-market value proposition and developed 10 pilot experience touchpoints for 2016 product launch
- Created and developed targeted email campaigns to segments of the firm’s 50k+ email list; increased open rates by 4%
- Managed media relations by drafting press releases and pitching stories to journalists. Successful media placement in business and advertising trade publications contributed to a 35% increase in new customers
- Implemented a pre-launch waitlist, leveraging a referral program that encouraged users to share the product on social media; resulted in 5k+ signups at launch
- Received coverage from Hacker News, Product Hunt and Reddit, achieving over 50K unique sessions from 75K page views and 2000+ newsletter subscribers
- Identified changes to assortment, distribution, and marketing using financial and behavioral analysis that enabled an upmarket fashion company to better target their customers, resulting in $400M growth
- Developed e-commerce strategies for an online clothing retailer including optimizing advertisement placement, newsletters and promotional communication; increased online sales by 10%
- Spearheaded the firm’s entry into the Indian market, growing the company’s Indian user base from 2,000 to 150,000 in 6 months
- Led full redesign of website with findings from customer segmentation and competitive research, increasing website leads by 200%
- Built and managed a community of 2500+ users with over 70% engagement on Facebook with zero marketing spend through organic word-of-mouth marketing
- Synthesized customer insights to develop digital and physical brand assets for the company, including: branding, landing page, and marketing materials
- Launched a weekly newsletter reaching 12,500+ students and graduates in 35 countries; generated $5,000 in sponsorships & advertising
- Doubled new user acquisition from 10-15 users to 20-25 through the implementation of new marketing strategies focused on online advertising and improving the company’s web presence, social media, and search engine optimization
- Designed, executed, and optimized digital marketing campaign on Google’s AdWords for $20B CPG company, yielding 20% ROI improvements
- Developed go-to-market strategy for ~$100 million B2B market segment; led cross-functional team of 15+ internal stakeholders to prepare new product offering
- Led team of four overseeing all aspects of social media strategy, increasing Twitter following by 200%, Facebook by 500%+ and Instagram by 500%
- Raised awareness by regularly organizing and hosting collection and charity drives throughout local schools; increased donations by 50% since 2016
- Led the first major effort to A/B test the company’s sales page and optimize it for customer acquisition; resulted in a 7.5% increase in conversions
- Increased B2B leads by 30% by implementing paid ads on Google and LinkedIn
- Grew online sales by 35% by optimizing marketing budget allocation
- Identified and analysed key performance indicators to track ROI of advertising campaigns worth US$10MM
- Developed and implemented multi-channel marketing plan to increase gym memberships by 75% within two years
- Conducted survey and quantitative analysis to confirm hypotheses on customer sentiment and purchasing trends; results defined future marketing strategies
- Managed focus groups to analyze consumer purchase motivations and refine marketing campaign recommendations
PRODUCT MANAGEMENT
- Analyzed data from 25000 monthly active users and used outputs to guide marketing and product strategies; increased average app engagement time by 2x, decrease drop off rate by 30%, and increased shares on social media by 3x over 6 months
- Revamped website flows and navigation menus, reducing the frequency of misdirected customer service queries by 30% and increasing traffic to previously neglected pages
- Conducted evaluative testing with 10+ participants using InVision and UserTesting.com; synthesized and designed against findings which reduced bounce rate for primary user flow by 30%
- Redesigned company’s homepage and lead generation forms using only existing site components; reduced bounce rates by 40% and increased leads by 15%
- Led five developers to establish client’s ERP system; identified $1.5MM in cost savings, and secured $1MM+ in additional work for Accenture
- Liaised with marketing to drive email and social media advertising efforts, using predictive modeling and clustering, resulting in a 35% increase in revenue
- Managed a 5-member cross-functional (product, engineering, sales, support) team and coordinated with six senior business partners toward the successful launch of an e-commerce platform
- Managed a process re-engineering project to improve and consolidate end-to-end service processes; restructured communication flow among 10 departments, and cut down paperwork by 75%
- Designed and implemented behavioral push notifications based on in-app usage; increased retention by 10%
- Conducted 25+ user-testing focus groups leading to 3 new product features in 6 months
- Created and implemented Google AdWords strategy; increased customer acquisitions by 20% and decreased cost per acquisition by 50%
- Reduced signup drop-offs from 65% to 15%, increased user-engagement by 40%, and boosted content generation by 15%, through a combination of user interviews and A/B-testing-driven product flow optimization
- Analyzed brand’s pricing, advertising and distribution data and identified seasonal trends and white space by integrating consumer insights; recommended strategic changes in portfolio and marketing plan to C-suite executives, reversing sales slump (+6.5%)
- Streamlined the implementation process and reduced the average product delivery time from 10 days to 4 days by redefining responsibilities and improving accountability of employees
- Analyzed $800K of monthly marketing spend data to optimize audience, creative and copy of campaigns; increased conversion by 12% MoM and decreased cost per acquisition by 35%
- Developed pricing strategy for a digital subscription service by segmenting potential users by behavioral and psychographic attributes from survey data
- Identified $5MM savings opportunity by developing cost reduction model and facilitating 20+ client stakeholder interviews across 5 different locations to define and collect business process key performance metrics
- Accelerated goal to increase digital sales by improving e-commerce experience on existing website and adding new storefronts on Amazon and eBay; analyzed consumer data to ensure accurate targeting by segment; resulting in 300% increase in online orders in the following year
- Generated 12,000 unique users, 30,000 page views, and 2000+ newsletter signups in 3 weeks by successfully leveraging social media advertising (Facebook and Instagram)
- Identified steps to reduce return rates by 10%; resulted in $75k in cost savings
- Led evaluation and selection of new CRM system; spearheaded a cross-functional team (Technology, Business Development, Management) to implement the system; successful adoption accelerated revenue growth by 25% in 1 year
- Devised a pricing and branding strategy with the Strategy team to launch a new three-tier pricing model; achieved a 27% increase in profit
- Spearheaded a major pricing restructure by redirecting focus on consumer willingness to pay instead of product cost; implemented a three-tiered pricing model which increased average sale 35% and margin 12%
- Reduced new user acquisition costs by 20% through implementing social sharing features and streamlining user adoption; shortened development cycles by 25% and increased release date accuracy by 20%
- Decreased uninstallation rate by 40% by introducing an interactive tutorial at app launch
- Designed and facilitated two 3-day design thinking workshops for 15 senior executives to identify and prioritize opportunities to enter three new international markets
- Led team of six to define target consumer and go-to-market value proposition and developed 10 pilot experience touchpoints for 2016 product launch
- Designed and launched customer feedback systems for Selfridges, improving net promoter score by 30 points in pilot teams over 6 months
- Implemented a pre-launch waitlist, leveraging a referral program that encouraged users to share the product on social media; resulted in 5k+ signups at launch
- Led complete redesign of the checkout process which resulted in an 8% increase in conversion and an uplift in average order value from $28 to $35
- Introduced upsells on product and checkout pages, resulting in an increased average order value of 25%
- Designed and developed an email toolkit to enable teams to quickly build mobile-responsive emails and maintain visual consistency, leading to time savings of 5+ hours per week
- Managed international stakeholders in India, United Kingdom and Hong Kong by hosting daily standups and coordinating weekly status reports
- Created a performance reporting template, achieving an 80% reduction in the preparation time of standard client materials
- Managed a cross-functional team of 10 in 3 locations (London, Mumbai and New York), ranging from entry-level to Ph.D. analysts, and closely collaborated with business development, data analysis, operations and marketing teams
- Led interview campaign with existing customers (300+ person survey, 40+ face-to-face discussions) to formulate requirements of a new product to help couples manage their expenses; outputs directly impacted product roadmap
- Generated insights on customer churn and renewal rates from data tables with 100M rows in SQL
- Collaborate with developers and product management team to assess project outcomes and prioritize future app features
- Identified changes to assortment, distribution, and marketing using financial and behavioral analysis that enabled an upmarket fashion company to better target their customers, resulting in $400M growth
- Developed e-commerce strategies for an online clothing retailer including optimizing advertisement placement, newsletters and promotional communication; increased online sales by 10%
- Led ethnographic research and customer segmentation of 10000-respondent survey to define priority target customers; built positioning strategy and designed 10 experience elements
- Synthesized customer insights to develop digital and physical brand assets for the company, including: branding, landing page, and marketing materials
- Collaborated with product and marketing teams to redesign the mobile on-boarding process, improving retention and user experience by 40%
- Redesigned new user signup form and flow, driving 10% increase in signups
- Developed go-to-market strategy for ~$100 million B2B market segment; led cross-functional team of 15+ internal stakeholders to prepare new product offering
- Managed user engagement analytics strategy, providing first insight into how users interact with our apps on their tablets and mobile devices
- Managed a 10-member cross-functional (engineering, product, sales, support) team and coordinated with five business partners towards the successful launch of an e-commerce website
- Analyzed impact and effectiveness of in-app UI changes on customer retention; identified features of customer behavior and recommended additional menu modifications [R, MySQL, Chart JS]
- Led team of four overseeing all aspects of social media strategy, increasing Twitter following by 200%, Facebook by 500%+ and Instagram by 500%
- Led multi-disciplinary 7 person team to design, develop, and launch online e-commerce store; prioritized and resolved 45+ new features and bug fixes
- Coordinated a team of four developers and two designers to implement and launch online marketplace that connects students with tutors, within 6 months
- Launched an e-commerce website which sold t-shirts themed on the 2016 Presidential Election; successfully processed 800+ online transactions from 600+ unique users
- Interviewed future end users in London and New York daily to identify and analyse the inefficiencies in the existing manual process of bulk updating customer details
- Led the first major effort to A/B test the company’s sales page and optimize it for customer acquisition; resulted in a 7.5% increase in conversions
- Developed materials for sales team to articulate value of an unique new platform; performed competitor analysis and customer calls to inform product positioning and pricing
- Led team of 15 internal resources and collaborated cross-functionally with Legal, Finance, Product, Marketing and Senior Management to meet customers’ requests and long-term interests
- Identified and analyzed key performance indicators to track ROI of advertising campaigns worth US$10MM
- Interviewed 20+ focus group members to collect product and customer feedback for primary research
- Led customer validation by interviewing 50+ experts in the industry to identify pain points
- Translated business questions into use cases and data model requirements with emphasis on anticipating future ad-hoc needs
- Managed focus groups to analyze consumer purchase motivations and refine marketing campaign recommendations
- Conceptualize and implement innovative application updates regularly to ensure traffic (25% increase in downloads over the past 4 months)
- Led application design sessions with client teams on 20+ projects to develop functional and technical requirements
- Developed a travel and lifestyle blog generating 30k+ unique users per month; weekly newsletter has 20k+ subscribers
- Led six-member cross-functional team across four offices to implement a new CRM system; system is used by 300+ employees globally
CONSULTING (STRATEGY)
- Analyzed global opportunities for the company’s different membership tiers; designed and introduced a new membership tier which is projected to generate 300k new users in its first year
- Led five developers to establish client’s ERP system; identified $1.5MM in cost savings, and secured $1MM+ in additional work for Accenture
- Managed business relationships with 10 clients, including Volkswagen, Deutsche Bank and McDonalds and presented marketing strategies to senior management to drive ROI and re-engineer sales operations, generating $2MM+ in annual revenue
- Led the transition to a paperless practice by implementing an electronic booking system and a faster, safer and more accurate business system. Reduced costs of labor by 30% and office overhead by 10%
- Conducted private equity due diligence in $400M portfolio. Performed strategic and analytical valuation of assets based on interviews with experts and created extensive models of the industries; persuaded client to move forward with acquisition
- Developed turnaround strategy for leading telecoms provider with annual losses of $50MM; resulted in 10% increase in revenue, or $5MM profit in first year
- Analyzed brand’s pricing, advertising and distribution data and identified seasonal trends and white space by integrating consumer insights; recommended strategic changes in portfolio and marketing plan to C-suite executives, reversing sales slump (+6.5%)
- Streamlined the implementation process and reduced the average product delivery time from 10 days to 4 days by redefining responsibilities and improving accountability of employees
- Optimized $100MM+ retail company’s advertising spend by media type through multivariable regression analysis; exceeded target growth by 15%
- Identified $5MM savings opportunity by developing cost reduction model and facilitating 20+ client stakeholder interviews across 5 different locations to define and collect business process key performance metrics
- Designed and implemented operational efficiency improvement program for leading UK energy supplier to reduce rate of energy outages by 60% in three years
- Overhauled U.K. strategy for a top U.S. luxury brand by building a market forecast model for 20+ cities based on multi-variable regression
- Proposed and implemented major strategy change to eliminate packaging – passing savings to our producers and customers and saving 55% on manufacturing costs
- Devised a pricing and branding strategy with the Strategy team to launch a new three-tier pricing model; achieved a 27% increase in profit
- Spearheaded a major pricing restructure by redirecting focus on consumer willingness to pay instead of product cost; implemented a three-tiered pricing model which increased average sale 35% and margin 12%
- Designed and facilitated two 3-day design thinking workshops for 15 senior executives to identify and prioritize opportunities to enter three new international markets
- Led team of six to define target consumer and go-to-market value proposition and developed 10 pilot experience touchpoints for 2016 product launch
- Designed and launched customer feedback systems for Selfridges, improving net promoter score by 30 points in pilot teams over 6 months
- Managed team of four to redesign global customer on-boarding and sales process for insurance client, leading to synchronized on-boarding and 15% increase in cross selling opportunities across divisions
- Analyzed 1,500+ responses to a consumer survey to evaluate brand perception and customers’ willingness to pay
- Led consolidation of 8 data systems into 1; resulted in over $55k in annual savings
- Crafted strategic plan for a major client with revenues >$40B through insights from market trend analysis, organizational effectiveness diagnostic, and interviews with senior stakeholders
- Created a performance reporting template, achieving an 80% reduction in the preparation time of standard client materials
- Recommended multi-brand strategy for a leading restaurant chain company to enter fast casual market by evaluating core competencies and performing market analysis
- Conducted the due diligence of three retailers for a private equity investor with potential EBITDA impact of $200MM+ by 2020; developed customer acquisition strategy across channels
- Conducted market analysis and competitor benchmarking analysis to evaluate the distribution strategy of luxury fashion brand; summarized findings in comprehensive report to client
- Assessed the product portfolio and created a brand turnaround strategy for a global fashion company; conducted qualitative interviews with industry experts and quantitative analysis to determine barriers to purchasing and distribution
- Conducted competitor benchmarking analysis, competitor/distributor interviews and data analysis to determine that the existing sustained decline in a luxury skincare product business was reversible, building the case for a successful $150MM acquisition
- Led a 10-week engagement in a four-member team for a solar energy provider; assessed 30+ locations and provided a recommendation for the most suitable location of their new headquarters
- Performed a gap analysis by conducting a current state assessment to understand the inefficiencies associated with the existing manual business process
- Led the evaluation and selection process for a CRM tool by developing a comparison model, liaising with senior stakeholders and candidate vendors, and running a proof-of-concept
- Implemented new customer experience feedback system for Selfridges in the UK; early results indicate a 37% increase in feedback
- Identified changes to assortment, distribution, and marketing using financial and behavioral analysis that enabled an upmarket fashion company to better target their customers, resulting in $400M growth
- Designed merchandising strategies for grocery retailers based on regression analysis identifying key store attributes to increase traffic and conversion; resulted in a 25% sales lift
- Led ethnographic research and customer segmentation of 10000-respondent survey to define priority target customers; built positioning strategy and designed 10 experience elements
- Conducted competitor and pricing analysis for a new product resulting in $24MM additional revenues for global sportswear company
- Restructured back office operations alongside core systems replacement to reduce costs 35% and cycle times 85%
- Modeled and validated functional synergies across 6 departments, identifying estimated savings of $30MM+ over four years
- Identified key issues and implemented operational improvements that increased productivity by 25% on critical equipment in order to meet our customer’s increased demand
- Developed dashboards containing performance metrics to global and local senior management teams; dashboards used by 30+ executives
- Created five-year transformation strategy covering marketing and product initiatives: strategy approved by Board of Directors and achieved 10% growth vs. -5% trend
- Doubled new user acquisition from 10-15 users to 20-25 through the implementation of new marketing strategies focused on online advertising and improving the company’s web presence, social media, and search engine optimization
- Designed, executed, and optimized digital marketing campaign on Google’s AdWords for $20B CPG company, yielding 20% ROI improvements
- Developed go-to-market strategy for ~$100 million B2B market segment; led cross-functional team of 15+ internal stakeholders to prepare new product offering
- Created economic model to assess financial feasibility and operational synergies throughout the supply chain; identified >$50M in savings
- Promoted to Associate Consultant in 2 years (1 year in advance); the only member in a cohort of 45 Analysts to be fast-tracked
- Led team of six analysts towards saving client 10MM USD; acted as Engagement Manager by managing relationships with senior client stakeholders
- Selected as a case interviewer for analyst candidates (usually reserved for Senior Consultant+ level)
- Interviewed future end users in London and New York daily to identify and analyse the inefficiencies in the existing manual process of bulk updating customer details
- Evaluated strategies and synergies surrounding potential acquisition targets for a major car manufacturer
- Determined sales effectiveness strategy for a ERP software supplier to increase sales by $10M over three years
- Developed materials for sales team to articulate value of an unique new platform; performed competitor analysis and customer calls to inform product positioning and pricing
- Mentored 10 team members to conduct consumer behavior research through focus groups and analysis of buying patterns of 1000+ consumers
- Implemented a system upgrade for an American bank just 8 weeks before deadline; resulted in securing additional business worth $5 MM
- Conducted due diligence to assess and value potential acquisitions in childcare industry; assessed 30+ companies and recommendation was acquired by company
- Redesigned and implemented over 15 business processes for an estimated 50% efficiency gain in operations and potential net savings of $3MM for a pharmaceutical company
- Designed strategy for large-scale operational transformation initiative encompassing 1700+ full-time employees (FTEs), resulting in 500 FTE savings
DATA SCIENCE & ANALYTICS
- Analyzed data from 25,000 monthly active users and used outputs to guide marketing and product strategies; increased average app engagement time by 2x, decrease drop off rate by 30%, and increased shares on social media by 3x over 6 months
- Analyzed global opportunities for the company’s different membership tiers; designed and introduced a new membership tier which is projected to generate 300k new users in its first year
- Developed web scraping program in Python to help the firm download public data, including over 10,000 company descriptions and stock quotes, enriching internal data and increasing research efficiency by over 50%
- Liaised with marketing to drive email and social media advertising efforts, using predictive modeling and clustering, resulting in a 35% increase in revenue
- Reduced signup drop-offs from 65% to 15%, increased user-engagement by 40%, and boosted content generation by 15%, through a combination of user interviews and A/B-testing-driven product flow optimization
- Analyzed $800K of monthly marketing spend data to optimize audience, creative and copy of campaigns; increased conversion by 12% MoM and decreased cost per acquisition by 35%
- Optimized $100MM+ retail company’s advertising spend by media type through multivariable regression analysis; exceeded target growth by 15%
- Developed pricing strategy for a digital subscription service by segmenting potential users by behavioral and psychographic attributes from survey data
- Identified $5MM savings opportunity by developing cost reduction model and facilitating 20+ client stakeholder interviews across 5 different locations to define and collect business process key performance metrics
- Optimized budget allocation of the increased marketing spend of $10MM across 5 cities
- Conceptualized, redesigned, and presented enhancements to the data warehouse and stored SQL procedures, leading to 100x increased query performance (double digit minutes to milliseconds)
- Conceptualized and implemented a custom ETL process utilizing Oracle SQL & PL/SQL that processed 100M transaction records per day, resulting in the storage of 2+ petabytes of data
- Analyzed 1,500+ responses to a consumer survey to evaluate brand perception and customers’ willingness to pay
- Created Monte Carlo simulation using Pandas (Python) to generate 30,000 sample portfolios with 8+ constraints
- Generated insights on customer churn and renewal rates from data tables with 100M rows in SQL
- Identified changes to assortment, distribution, and marketing using financial and behavioral analysis that enabled an upmarket fashion company to better target their customers, resulting in $400M growth
- Designed merchandising strategies for grocery retailers based on regression analysis identifying key store attributes to increase traffic and conversion; resulted in a 25% sales lift
- Developed dashboards containing performance metrics to global and local senior management teams; dashboards used by 30+ executives
- Managed user engagement analytics strategy, providing first insight into how users interact with our apps on their tablets and mobile devices
- Analyzed impact and effectiveness of in-app UI changes on customer retention; identified features of customer behavior and recommended additional menu modifications [R, MySQL, Chart JS]
- Developed a prototype to identify key influencers on Twitter using clustering techniques over 100,000 data points in Python
- Cut projected time for data analysis by one week by developing reusable ETL components using Pentaho Kettle
SOFTWARE DEVELOPMENT
- Developed web scraping program in Python to help the firm download public data, including over 10,000 company descriptions and stock quotes, enriching internal data and increasing research efficiency by over 50%
- Liaised with marketing to drive email and social media advertising efforts, using predictive modeling and clustering, resulting in a 35% increase in revenue
- Implemented crash reporter and used findings to fix three biggest causes of crashes; fixes reduced customer support calls by 30%
- Designed and implemented behavioral push notifications based on in-app usage; increased retention by 10%
- Overhauled the company’s website by increasing graphics usage by 50% and mobile responsiveness by 100%; generated 70% more leads via email capture forms, reduced bounce rate by 20%
- Reduced time to render the video by 75% by implementing prediction algorithm and delayed graphics
- Created method to compute similarity of all methods in a code base; reduced time complexity from O(n2) to O(n log n)
- Conceptualized, redesigned, and presented enhancements to the data warehouse and stored SQL procedures, leading to 100x increased query performance (double digit minutes to milliseconds)
- Received Recognition Award for automating booking system, reducing required man-hours by 75%; promoted 6 months ahead of schedule
- Contributed to TensorFlow, an open source machine learning library, through design discussions, code reviews, and commits; implemented ~5,000 lines of code in 6 months
- Implemented Redis caching layer to reduce page load times of revenue generating pages from 5-10s to 0.4-1s
- Created Monte Carlo simulation using Pandas (Python) to generate 30,000 sample portfolios with 8+ constraints
- Overhauled the obsolete legacy source code of two production applications, resulting in increased usability and reduced run time performance by 50%
- Led 2 business analysts to automate repetitive process flows using Excel Macros / VBA and reduce analysis time by 10+ hours per week
- Spearheaded redevelopment of internal tracking system in use by 125 employees, resulting in 20+ new features, reduction of 20% in save/load time and 15% operation time
- Developed an iPhone app to help medical professionals measure the insulin needs of patients with diabetes
- Enabled integration with existing systems by creating tool that extracts metadata from images and provides metadata to a system-wide search database
- Developed and maintained ETL scripts in Python and Perl to scrape data from external web sites into a mySQL database
- Developed and implemented heavily parallelized algorithms to resize and watermark 5MM+ images of different sizes using Amazon EC2
- Designed and implemented 50+ E2E tests using Selenium & Protractor, simulating each user group’s actions
- Led full redesign of website with findings from customer segmentation and competitive research, increasing website leads by 200%
- Created use cases and developed UML diagrams – activity, sequence and class – using Visio in line with product goals
- Facilitated continuous interaction between users, development and QA teams throughout the SDLC, resulting in a 95% testing success rate
- Analyzed impact and effectiveness of in-app UI changes on customer retention; identified features of customer behavior and recommended additional menu modifications [R, MySQL, Chart JS]
- Developed a prototype to identify key influencers on Twitter using clustering techniques over 100,000 data points in Python
- Designed and implemented an automated system for processing employee timesheets, eliminating the need for manual handwritten timesheets and resulted in a 10/hr per week time saving
- Wrote Python and JavaScript libraries to display real-time pricing via SkyScanner’s flights pricing API, resulting in higher customer satisfaction
- Managed 6 QA analysts through software release cycle: including code reviews, defect detection and reporting and deploying product releases into clients’ production environments
- Streamlined data integration processes and standardized data feeds across systems, reducing data latency from 10 days to 1 day
- Cut projected time for data analysis by one week by developing reusable ETL components using Pentaho Kettle
- Undertook major system upgrades for existing clients; provided 24×7 consulting support for 15+ clients
- Led code review sessions with peers to present and analyze system designs; recommendations reduced defect creation rate by 35%
- Authored business requirements document for proprietary software application: led requirements elicitation sessions (including requirements analysis), solution assessment and validation, use cases and interface/functionality mock-ups
- Translated business questions into use cases and data model requirements with emphasis on anticipating future ad-hoc needs
- Designed and tested the application and proposed both business and technology solutions to improve process efficiency
- Contributed 100+ commits (~9K lines of code) to Ansible, a Python-based configuration management software with 25K+ users
- Reduced page load time of homepage by 20% by optimizing mySQL queries
SALES
- Managed business relationships with 10 clients, including Volkswagen, Deutsche Bank and McDonalds and presented marketing strategies to senior management to drive ROI and re-engineer sales operations, generating $2MM+ in annual revenue
- Led the firm’s sales and business operations in South Africa, responsible for $45MM annual sales and capability building of 200+ sales personnel
- Spearheaded retail distribution expansion into 8 new territories and markets in South Brazil; resulted in 85% sales growth and the fastest growing sales location in South America in 2015
- Spearheaded the firm’s entry into the Indian market, growing the company’s Indian user base from 2,000 to 150,000 in 6 months
- Led full redesign of website with findings from customer segmentation and competitive research, increasing website leads by 200%
- Improved sales efficiency by leading sustainable adoption of a new CRM tool among 150 sales persons in 6 months; redesigned key sales support workflows
- Managed a team of 5 engineers and 8 analysts across Europe and North America to generate annual revenues in excess of $10MM in 2014
- Initiated and managed relationships with key enterprise customers; wrote and executed business plan that resulted in 120% ($5MM) increase in division revenue over 3 years
- Generated 50+ project requests through cold call sales and systematic email outreach; completed due diligence to qualify leads based on credit, industry and location
- Determined sales effectiveness strategy for a ERP software supplier to increase sales by $10M over three years
- Managed a portfolio of 5 customers, generating new business revenue totaling $10M / year
- Led 4-member team to improve relationships with key institutional clients, growing revenues 30%
- Led over 12 software sales pilots generating $8MM+ total revenue in license and consulting service fees; clients included Goldman Sachs, Bank of America and Credit Suisse
- Scripted and tested phone sales process; increased customers by 30% in 6 months
- Grew revenue from $1MM to $2.5M in one year by expanding channel partnerships; exceeded target by 150%
- Hired, coached and led sales team of five to make sales calls, make client visits and close deals; generated $10M in sales contracts
BUSINESS DEVELOPMENT
- Analyzed data from 25,000 monthly active users and used outputs to guide marketing and product strategies; increased average app engagement time by 2x, decrease drop off rate by 30%, and increased shares on social media by 3x over 6 months
- Analyzed global opportunities for the company’s different membership tiers; designed and introduced a new membership tier which is projected to generate 300k new users in its first year
- Created and implemented Google AdWords strategy; increased customer acquisitions by 20% and decreased cost per acquisition by 50%
- Accelerated goal to increase digital sales by improving e-commerce experience on existing website and adding new storefronts on Amazon and eBay; analyzed consumer data to ensure accurate targeting by segment; resulting in 300% increase in online orders in the following year
- Led evaluation and selection of new CRM system; spearheaded a cross-functional team (Technology, Business Development, Management) to implement the system; successful adoption accelerated revenue growth by 25% in 1 year
- Devised a pricing and branding strategy with the Strategy team to launch a new three-tier pricing model; achieved a 27% increase in profit
- Led the firm’s sales and business operations in South Africa, responsible for $45MM annual sales and capability building of 200+ sales personnel
- Developed and executed customer referral program, leading to 50% increase in referral business and $2MM of incremental revenue
- Analyzed 1,500+ responses to a consumer survey to evaluate brand perception and customers’ willingness to pay
- Implemented new customer experience feedback system for Selfridges in the UK; early results indicate a 37% increase in feedback
- Spearheaded retail distribution expansion into 8 new territories and markets in South Brazil; resulted in 85% sales growth and the fastest growing sales location in South America in 2015
- Designed merchandising strategies for grocery retailers based on regression analysis identifying key store attributes to increase traffic and conversion; resulted in a 25% sales lift
- Led full redesign of website with findings from customer segmentation and competitive research, increasing website leads by 200%
- Initiated and managed relationships with key enterprise customers; wrote and executed business plan that resulted in 120% ($5MM) increase in division revenue over 3 years
- Executed four branch openings, including location selection, P&L development, and task coordination for 5 functional areas, resulting in $9MM of incremental revenue over 2 years
- Generated 50+ project requests through cold call sales and systematic email outreach; completed due diligence to qualify leads based on credit, industry and location
- Developed dashboards containing performance metrics to global and local senior management teams; dashboards used by 30+ executives
- Doubled new user acquisition from 10-15 users to 20-25 through the implementation of new marketing strategies focused on online advertising and improving the company’s web presence, social media, and search engine optimization.
- Developed go-to-market strategy for ~$100 million B2B market segment; led cross-functional team of 15+ internal stakeholders to prepare new product offering
- Analyzed company’s 24-month sales results to develop five-year monthly projections by revenue and customer type
- Developed materials for sales team to articulate value of an unique new platform; performed competitor analysis and customer calls to inform product positioning and pricing
- Mentored 10 team members to conduct consumer behavior research through focus groups and analysis of buying patterns of 1,000+ consumers
- Conducted due diligence to assess and value potential acquisitions in childcare industry; assessed 30+ companies and recommendation was acquired by company
OPERATIONS
- Managed a process re-engineering project to improve and consolidate end-to-end service processes; restructured communication flow among 10 departments, and cut down paperwork by 75%
- Designed online customer support center comprising of a self-service knowledge base and interactive chat; reduced customer support calls by 45%
- Streamlined the implementation process and reduced the average product delivery time from 10 days to 4 days by redefining responsibilities and improving accountability of employees
- Designed and implemented operational efficiency improvement program for leading UK energy supplier to reduce rate of energy outages by 60% in three years
- Led evaluation and selection of new CRM system; spearheaded a cross-functional team (Technology, Business Development, Management) to implement the system; successful adoption accelerated revenue growth by 25% in 1 year
- Proposed and implemented major strategy change to eliminate packaging – passing savings to our producers and customers and saving 55% on manufacturing costs
- Implemented automation and reporting frameworks for product testing, leading to adoption by testing teams and reducing internal testing timelines by 30%
- Received Recognition Award for automating booking system, reducing required man-hours by 75%; promoted 6 months ahead of schedule
- Led 2 business analysts to automate repetitive process flows using Excel Macros / VBA and reduce analysis time by 10+ hours per week
- Led the evaluation and selection process for a CRM tool by developing a comparison model, liaising with senior stakeholders and candidate vendors, and running a proof-of-concept
- Executed four branch openings, including location selection, P&L development, and task coordination for 5 functional areas, resulting in $9MM of incremental revenue over 2 years
- Created knowledge base of 80 internal resources, improving employee on-boarding and reducing time spent per project on administrative tasks by 40%
- Doubled new user acquisition from 10-15 users to 20-25 through the implementation of new marketing strategies focused on online advertising and improving the company’s web presence, social media, and search engine optimization
- Refined outsourcing strategy, resulting in increased offshore headcount from 12 to 95 employees and saved $1.2MM
- Streamlined data integration processes and standardized data feeds across systems, reducing data latency from 10 days to 1 day
- Redesigned and implemented over 15 business processes for an estimated 50% efficiency gain in operations and potential net savings of $3MM for a pharmaceutical company
- Achieved $200K reduction in department overspend by establishing ROI metrics and budget controls to improve prioritization of the $4MM department budget
- Designed strategy for large-scale operational transformation initiative encompassing 1700+ full-time employees (FTEs), resulting in 500 FTE savings
DESIGN
- Revamped website flows and navigation menus, reducing the frequency of misdirected customer service queries by 30% and increasing traffic to previously neglected pages
- Conducted evaluative testing with 10+ participants using InVision and UserTesting.com; synthesized and designed against findings which reduced bounce rate for primary user flow by 30%
- Redesigned company’s homepage and lead generation forms using only existing site components; reduced bounce rates by 40% and increased leads by 15%
- Designed online customer support center comprising of a self-service knowledge base and interactive chat; reduced customer support calls by 45%
- Designed and implemented behavioral push notifications based on in-app usage; increased retention by 10%
- Conducted 25+ user-testing focus groups leading to 3 new product features in 6 months
- Reduced signup drop-offs from 65% to 15%, increased user-engagement by 40%, and boosted content generation by 15%, through a combination of user interviews and A/B-testing-driven product flow optimization
- Decreased uninstallation rate by 40% by introducing an interactive tutorial at app launch
- Designed and launched customer feedback systems for Selfridges, improving net promoter score by 30 points in pilot teams over 6 months
- Led complete redesign of the checkout process which resulted in an 8% increase in conversion and an uplift in average order value from $28 to $35
- Introduced upsells on product and checkout pages, resulting in an increased average order value of 25%
- Collaborated with Lead Engineer to develop a cohesive style guide to standardize design patterns for Android and web app
- Designed and developed an email toolkit to enable teams to quickly build mobile-responsive emails and maintain visual consistency, leading to time savings of 5+ hours per week
- Led full redesign of website with findings from customer segmentation and competitive research, increasing website leads by 200%
- Collaborated with product and marketing teams to redesign the mobile on-boarding process, improving retention and user experience by 40%
- Redesigned new user signup form and flow, driving 10% increase in signups
- Analyzed impact and effectiveness of in-app UI changes on customer retention; identified features of customer behavior and recommended additional menu modifications [R, MySQL, Chart JS]
- Identified and mapped all manual process flows for current system to formulate logic and design for the new automated system
- Conceptualize and implement innovative application updates regularly to ensure traffic (25% increase in downloads over the past 4 months)
- Facilitated three design thinking workshops for end users to identify use cases and develop business requirements
- Led application design sessions with client teams on 20+ projects to develop functional and technical requirements
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